No one will avoid purchasing online and receiving the product directly at home or work. Due to its practicality and the variety of options, e-commerce is growing increasingly, bringing many possibilities and ease to people’s daily lives.
For shopkeepers, the main advantages of having a business in this model are that it works for different market segments and requires less investment than a physical establishment. In addition, it makes it possible to reach a much larger number of consumers.
However, because it is increasingly common and offers users many options from the same sector, companies that bet on e-commerce need great strategies to reach the right audience and stand out. Continue reading and see how to make your online store become a reference using the ideal digital marketing strategy framework.
Types of E-Commerce Marketing
Famous digital marketing and traditional marketing make this list. But even with a similar name, the two have very different goals. Here are some features and the main differences between them:
Traditional marketing involves advertising in offline media such as television, radio, newspapers, billboards, and other types of print media. This addresses the potential customer directly and objectively but needs the person to go to digital media to access the products. For example, you see an ad on a major TV show, but you must go to the brand’s website to purchase the item in question.
Digital Marketing is 100% focused on online strategies, using social networks, blogs, and search engines to publicize the company and its products. Through these means, it manages to attract customers, taking them directly to the purchase in a few clicks and seconds.
What Are the Benefits of Digital Marketing in E-commerce?
Check out some advantages of applying this digital marketing strategy framework in your online stores:
Bring More Visitors to the Website
Since all sales take place in this channel, the first step is to bring the customer there, and Content Marketing (which is digital) does just that. With it, you can create and distribute articles, eBooks, and posts on social networks, among others, without explicitly promoting the brand.
Your brand can build an image of a specialist because, in addition to selling products, it produces quality content about your field of activity. Thus, it fulfills the objective of attracting consumers by educating them.
That’s the ultimate goal of applying a digital marketing strategy framework. Digital Marketing uses several processes, going through different stages so that the Lead captured on a Landing Page becomes a customer, buying – and not just once, but being loyal.
Digital Marketing Strategies for E-commerce: Which Are the Best?
Within Digital Marketing, we have several possible approaches and techniques. Get to know the ideas to apply in online stores:
Email Marketing has the function of creating a relationship with the Lead, that is, with the potential customer. It can also nurture the connection with those who have already purchased.
It works like this: the consumer is attracted through an ad on a social network or a search engine, being taken to a Landing Page. In it, fill out a form to talk to the team and ask questions or download an eBook on a topic related to the business sector.
From this registration, the Lead’s email address is collected, and it is possible to evolve this communication, sending content about the products and even announcing promotions and news.
SEO (Search Engine Optimization)
How do customers discover an online store? One of the main ways is through search engines. And, for the company to be among the first search results, it must have well-crafted SEO techniques.
Search Engine Optimization (SEO) combines several actions to take advantage of the algorithms of the tools, using strategic keywords so that a page has a good ranking on Google, appearing before competitors.
Want an example of how this works? You know that if you just Google the term “sneakers,” you’ll come up with countless options, and most of them will be very different from what’s in your mind. But, by specifying your search with the words “black leather sneakers,” products that match that description will appear.
The objective of SEO is to identify the words the target audience is looking for and place them on the site’s pages so that it appears in the search, generating more clicks.
Another great feature of digital marketing is that it generally aims to attract the consumer and pave the way for him to walk a journey, reaching the point of purchase. For this, we use Content Marketing strategies.
This approach consists of producing materials aimed at your target audiences, such as blog articles and posts on social networks with tips and guidelines, and problem-solving, always with subjects related to your business.
With attractive materials, the Lead will come to you, looking for information on a relevant topic. In this way, it is possible to engage, retain and teach, making your company not just a store, but also a reliable and useful information channel.
From there, it is also possible to produce content for the different stages of the purchase journey, helping to target your products and increasing your sales.
Applying this digital marketing strategy framework requires expertise to help you achieve your aim. Thus, you must connect with one of the best digital marketers experts, like Mari-Marketing, that is known to have helped several businesses. You can read their service disclaimer to book a free consultation; terms and conditions may apply.